If this doesn’t make you think about how your dealership
does business, I don’t know what will.
News broke this week about a dealer and 9 of his employees
that were indicted
by a federal grand jury for conspiracy to commit wire fraud as a result of
deceptive advertising, fraudulent sales practices, and falsely reporting sales
to the manufacturer. Besides the owner of the dealership, the GM, GSM, finance
manager, 2 sales managers, BDC manager, and others were named. The indictment claims
that these individuals conspired to "devise a scheme and artifice to
defraud and to obtain money from the purchasers of automobiles by means of
false and fraudulent pretenses, representations and promises, and for the
purpose of executing such scheme utilized interstate wire communications"
(specifically, deceptive and misleading radio and television ads). The document
also accuses the defendants of cheating lenders by using "false job and
income information on various credit applications" for customers.
According to the media stories, each defendant faces up to 20 years in prison if convicted.
This debacle began in 2006, started to unravel in 2008, and
resulted in regulatory actions by the state, lawsuits by over 500 customers,
and ultimately the bankruptcy and closure of the dealerships. Understandably,
the dealer paid a steep price for these shenanigans. But here’s where it gets
ugly – 4 years later the federal
government has decided to go after the dealership’s employees as well.
Do I have your attention yet?
There’s no telling if this grand plan was the dealer’s brainchild
or was cooked up by creative sales department personnel. It doesn’t really
matter – they’re all in hot water now. So these employees, who obviously moved
on with their lives after the dealership closed, are now facing devastating
consequences.
Think about it, even if these guys and gals get off - was it
worth being criminally charged, having their reputations ruined, paying legal
fees, losing their livelihood and likely having to change professions, and who
knows what else?
You may be thinking that this dealership engaged in a really
outrageous ad campaign that would never happen at your store – and you’re
probably right. It’s likely that your dealership doesn’t engage in ridiculous
marketing campaigns like this dealer did – most wouldn’t even consider it. But
understand this: the legal climate has dramatically changed and the government
is showing in no uncertain terms that they are fed up with deceptive practices
at auto dealerships.
Automotive compliance experts have been saying this for
quite some time and perhaps now more people will begin to pay attention: the
good old days of trying to fly under the radar or considering fines a cost of
doing business are behind us. The game has changed and car dealerships and
their employees who choose to step over the line have a bullseye squarely on
their backs and are at great risk.
Here’s some food for thought:
·
If you think that only your employer is
responsible for any illegal activities that occur at the dealership and you are
not – you are mistaken.
·
If you think that since your competitors also engage
in deceptive practices you have a valid defense – you are mistaken.
·
If you think that a fine or a slap on the wrist is
the worst that can happen for unethical or illegal practices – you are
mistaken.
·
If you think the government only goes after
“really bad operators” – you are mistaken.
·
If you think that fudging a credit app or lying
to a customer is OK because “we’ve always done it this way” – you are mistaken.
·
If you think that this will never happen to you
– I hope you’re right.
If there’s any questionable activity happening in your store
- like deceptive advertising, “creative” credit application completion, payment
packing, bait and switch, yo-yo financing, or whatever – you may want to look
closely at your dealership’s culture and consider what could happen if the
government decided to investigate your store. The downside is worse than ever.
So I ask again, is your job worth going to prison for?
Good luck and good selling.